I’ve been a content marketing writer for a while now – this month, I celebrated seven years going full-time freelance to write white papers, case studies, blog posts, and feature articles. I figured it was time.
The Content Marketing Cookbook dives into white papers, case studies, and blog posts, offering my perspective as a veteran content marketing writer. I had previously released this as a very short e-book. Now, I’ve added information on how to write these yourself, how to use them – and examples and worksheets to get the job done.
For example, preparing a customer for a case study is a critical part of the process. If you’re new to this, it can be a little challenging – it takes more work than just saying, “Hey, want to be featured in a case study?”
Similarly, writing a white paper takes several calls, a careful outline, and more. And the white paper isn’t finished once it’s up on the website. The Content Marketing Cookbook describes how you can use that content to generate more leads – and ultimately, drive sales.
I geared the book toward the new content marketing writer or marketing director – and I included some tips for working with freelancers as well.
I didn’t include video or visual media, since that’s not my expertise. What is firmly in my wheelhouse are these three very critical content marketing dishes, and with the right tools and ingredients, you can whip up your own tasty creations, with or without the help of a freelancer.