white papers Archives

Writing a White Paper? Do This First.

You’ve just been briefed on a new product launch, and you’ve been tasked with writing a white paper to go with its introduction. Before you start, a few things can help make sure the white paper serves as a good lead generation piece that influences...

11 Ways to Completely Sabotage Your Content Marketing

Content Marketing

Nobody actually wants to sabotage their content marketing efforts. All of the work, the money, and the planning can go down the drain quickly. It doesn’t take much, either. I’ve seen companies destroy their content marketing programs – or at least, a...

Should I Surge Ahead – or Throttle Back – with White Papers?

Uncategorized, White Papers

As content marketers, we hear that we should be using white papers all the time. In B2B content marketing, it may seem like all we’re doing is writing white papers (particularly in enterprise software). But sometimes, white papers aren’t the answer to all...

7 Ways to Slice Your Leftover White Paper Material

Blogging, Content Marketing, Uncategorized, White Papers

Happy Thanksgiving! One of the things I’ve heard a lot in content marketing is that no piece of content exists by itself, much like a Thanksgiving turkey. Sure, you have the tasty white paper (meal), but then, what do you do with it? If you’re stuck with...

Writing a White Paper? Do This First.

Should I Surge Ahead – or Throttle Back – with White Papers?

7 Ways to Slice Your Leftover White Paper Material

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