Welcome to 2018! I’m not terribly sad to leave 2017 behind. I’ve made New Year’s resolutions – and even content marketing resolutions. While my content marketing resolutions are far different from yours (and we won’t even talk about my...
You’ve just been briefed on a new product launch, and you’ve been tasked with writing a white paper to go with its introduction. Before you start, a few things can help make sure the white paper serves as a good lead generation piece that influences...
When I wrote about the three critical documents you need to work with a freelance writer, I never dreamed of a company that would want a freelancer to sign a non-compete agreement. But very recently, a prospective client sent over a non-compete agreement disguised as...
