Nancy Haworth founded Holly Springs, N.C.-based On Task Organizing, LLC in 2012 to offer professional organizing services to both homes and businesses in the Raleigh-Durham area. After spending most of her life finding calm in organizing, Nancy decided to bring that peace to clients. The company is a member of both the Holly Springs Chamber of Commerce and the National Association of Professional Organizers, and Nancy herself is the NAPO-NC technology and communications director. As a startup, On Task Organizing doesn’t have a large advertising budget, and Nancy contacted me to write a press release for her to distribute to local newspapers.
I have four paying clients, and two found me through the newspaper!
As of July, two of the local newspapers that Nancy submitted the press release to had published or summarized it. The Sanford Times summarized it in a few sentences, which led to an in-home assessment. The Holly Springs Sun published the entire release as is.
Perhaps the biggest chunk of publicity was from the Southwest Wake News and the Cary News, which led to two paying clients for On Task Organizing. A reporter interviewed Nancy after receiving the press release, and the subsequent article resulted in five prospective client phone calls and a woman interested in receiving advice on becoming a professional organizer. Out of those five calls, Nancy has had several paid organizing sessions with two of her clients.
“I have four paying clients, and two found me through the newspaper!” Nancy said in July 2013, when her business was taking off full-time.
To find out how a press release can increase your client list, contact me today at firstname.lastname@example.org.