MIDNIGHT. © Marek Kosmal | Dreamstime.com

Most people have grand plans for the new year: lose weight, get to the gym, read The Classics. No matter what your plans are, here’s a resolution your business should take to heart:

Review Your Marketing Copy.

Of course I’m going to say that, but really, look carefully at what you’re using to promote your business. Your website may be full of content from several years ago, before your business evolved, or you may not have the content you need for the resuls you want. Review it, and ask yourself a few questions:

  • Is it up to date?
  • Is it accurate?
  • Is it well-written?
  • Is it grammatically correct?
  • Is it getting me the results I want?

If the answer to any of these is “no,” reconsider how you write your copy. Consider outsourcing to a professional if you can’t seem to find the right words. Also consider a content plan – what you want to have as your marketing content. Maybe you’re moving toward blogs and special reports, or maybe you’ve found that, in a vastly electronic age, you want to give prospects tangible takeaways like brochures.

No matter what you want to do, I’m here in 2012 to help you get your copy into shape. Yes, your copy can go to the gym, too, and I’ll be its personal trainer.

Happy New Year!