Of course, he’s excited to find something that would make his job easier; most IT managers are. But he won’t know how it will make his job easier, unburden his already bare-bones staff, and let him get home in time for dinner and his daughter’s t-ball game if we don’t explain it to him. How about calling the product what it really is, e.g., a cloud-based data analytics software package that sits on top of your existing Oracle or SAP database, extracts data thoroughly, and enables near real-time processing so you can view reports on a simple, customizable dashboard? It’s a longer description of the software as a service (SaaS) offering, but it tells our IT manager what it actually does, rather than stringing together a bunch of buzzwords.
“Hey, this is intriguing!” he’ll say. And then he’ll keep reading our jargon-free white paper to learn that the product also can be deployed in 10 business days. “Oh, my goodness! I won’t have to pull a whole bunch of programmers off the database upgrade!”
You’ve just made his day, and he’ll email or pick up the phone to schedule a demo because he understands what you’re trying to tell him.
*I used the male pronoun in this example because most IT decision makers today are male. I fully expect this to change as more women enter STEM fields.