WEST SPRINGFIELD, Mass. (February 2, 2011) – On Facebook, Twitter, LinkedIn, and other social media, writing style tends to fall by the wayside, and businesses have difficulty communicating their messages in instant, short bursts. Christine Parizo, principal of the West Springfield copywriting firm Christine Parizo Communications and social media enthusiast, will lead a session at PodCamp Western Massachusetts on February 5, 2011 that addresses the concerns of those trying to promote themselves and their businesses through social media channels.

“All too often, people sacrifice writing style and clarity in social media,” said Parizo. “I’m hoping that, through this session, attendees can discuss ways to get their messages across in the various social media channels without relying heavily on abbreviations or sacrificing quality.”

Parizo’s session will focus on Twitter abbreviations, choosing the right medium for your audience, writing for your audience, and using correct grammar in each medium.  She encourages attendee participation to share best practices and guide the session to what will be most useful for attendees.

As a copywriter, Parizo focuses on clear, concise promotions for her clients, as well as taking advantage of social media channels for information distribution. Parizo has worked as a copyeditor, assistant news editor, and freelance writer prior to founding Christine Parizo Communications. 

For more information on PodCamp Western Massachusetts, visit podcampwm.org.