Case Studies, Content Marketing, White Papers
I recently attended a very large software conference, and I’m amazed at how the landscape has changed since I first started covering B2B technology. Back in the day, every booth was stocked with conference content: case studies, white papers, and brochures on a...
Uncategorized, White Papers
As content marketers, we hear that we should be using white papers all the time. In B2B content marketing, it may seem like all we’re doing is writing white papers (particularly in enterprise software). But sometimes, white papers aren’t the answer to all...
Case Studies, Content Marketing, Hiring a Writer, Uncategorized, White Papers
A lot happened on this blog in 2016. I wrote a lot of content marketing blog posts, ranging from segmentation to hiring freelance writers. Along the way, I talked about strategy and specific pieces of content that boost content marketing campaigns. Here are the...
Blogging, Content Marketing, Uncategorized, White Papers
Happy Thanksgiving! One of the things I’ve heard a lot in content marketing is that no piece of content exists by itself, much like a Thanksgiving turkey. Sure, you have the tasty white paper (meal), but then, what do you do with it? If you’re stuck with...
