Hiring a Writer, Uncategorized
If you’ve been to the ASBPE site recently, you know that the organization is gearing up for its annual meeting, which includes a conference and awards banquet. In fact, yesterday I got an email from ASBPE announcing all the national awards finalists. The...
Case Studies, Content Marketing, Uncategorized
Content marketing and storytelling get bundled together. But there’s something that will leave your storytelling dead in the water. Can you spot the holes in your content ships? Tell me if what I heard last week sounds familiar. Last week, I attended a...
Blogging, Customer Stories, Uncategorized
I have a diverse bunch of clients, primarily B2B technology clients, but I do get the occasional manufacturing client (or fitness client, or [insert industry here] client). I love variety. Recently, my manufacturing client sent me an email with this clipping attached,...
Uncategorized, White Papers
It’s the moment you’re dreading in the marketing department: a product launch is on the horizon. It’s great for the company, but you know what comes next: the collateral associated with it, including at least one white paper. And despite your love...
Content Marketing, Uncategorized
Content marketing reminds me a lot of cross-stitching. (Really.) It starts off with a logical strategy, a pattern that can be translated into art. Along the way, it can get ugly, and threads can get snagged. But at the end, you’ve stitched something that can...
Content Marketing, Uncategorized
Content marketing is a contentious subject in some circles. A quick Google search turned up all sorts of hatred toward a marketing method that is surprisingly effective. While, in the words of Taylor Swift, the haters are gonna hate, hate, hate – and make...
