Content Marketing, Uncategorized
I spent the better part of last week in Southie (South Boston) at the MPB2B – MarketingProfs 2016 B2B Marketing Forum getting content marketing advice from the experts. I rubbed elbows with Joe Pulizzi, Michael Brenner, and Matt Heinz. Heidi Cohen asked me if I...
Content Marketing, Uncategorized
Disclaimer: I love cats. I think they are adorable, funny, and sweet. Their purrs soothe the worst stress away. But that said, cats are a lot like B2B buyers. When you’re creating B2B buyer personas, you don’t have to look much further than the feline...
Hiring a Writer, Uncategorized
Once you’ve found a freelance copywriter you want to work with, what you do at the beginning will set the tone for the entire relationship. The best way to do that is to have documents in place to make sure you’re both on the same page. Here are the three...
Hiring a Writer, Uncategorized
As a marketing manager or marketing director, you probably already know how hard it is to find a good freelance copywriter. But as budgets are cut or remain stagnant, you’re left with more work than you and your department can handle, so you try to find someone...
Case Studies, Uncategorized
As a case study writer, I do have a case study process. I write dozens of case studies per year, mostly for B2B technology companies. The more I do it, the more I’ve managed to refine my process. If you’re working with me, here’s what usually...
Content Marketing, Uncategorized
I’m always blown away when I think about how much the Web has changed since I was in college (in the deep, dark 1990s). Back then, there were just a few sites with any authority, so finding the information you needed was pretty easy. Now, there are so many great...
