Case Studies, Content Marketing, Hiring a Writer, Uncategorized, White Papers
A lot happened on this blog in 2016. I wrote a lot of content marketing blog posts, ranging from segmentation to hiring freelance writers. Along the way, I talked about strategy and specific pieces of content that boost content marketing campaigns. Here are the...
Content Marketing, Hiring a Writer, Uncategorized
At last month’s MarketingProfs B2B Marketing Forum last month, I visited exhibitors. There were the usual ones: software to make marketing easier, or video easier, for example. And there was one that made my blood boil: the cheap freelance writer vendor. I...
Hiring a Writer, Uncategorized
Once you’ve found a freelance copywriter you want to work with, what you do at the beginning will set the tone for the entire relationship. The best way to do that is to have documents in place to make sure you’re both on the same page. Here are the three...
