5 Ways to Have Fun with B2B Content Marketing

5 Ways to Have Fun with B2B Content Marketing

B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn.   They couldn’t be further from the...
How Yoga Improves Content Marketing Strategy

How Yoga Improves Content Marketing Strategy

Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy – yes, even B2B content marketing strategy – have a lot in common. (Maybe...
6 Reasons to Love Long-Form Content Again

6 Reasons to Love Long-Form Content Again

Lately, it seems like short-form and interactive content gets all the love. White papers, case studies, and long-form blog posts get pushed to the side in favor of infographics, video snippets, and social media posts. That’s not to say these aren’t...