How to Feed Your Content Marketing Idea Pipeline
Still filling out your content calendars for 2022? One of the most prominent challenges organizations face in content marketing is content creation – and even more specifically, coming up with ideas for content creation. Research tells us that a smaller company can...
5 Ways to Have Fun with B2B Content Marketing
B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn. They couldn’t be further from the...
How Yoga Improves Content Marketing Strategy
Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy – yes, even B2B content marketing strategy – have a lot in common. (Maybe...
Is Your Content Marketing Ready for Returning to the Office?
During COVID-19 shutdowns, companies had to pivot on their content marketing strategies. B2B marketers seized the opportunity to create content and reach more customers. They created guides to working from home, ramped up webinars, and hosted virtual events. But as...