Blogging, Content Marketing, Uncategorized, White Papers
Happy Thanksgiving! One of the things I’ve heard a lot in content marketing is that no piece of content exists by itself, much like a Thanksgiving turkey. Sure, you have the tasty white paper (meal), but then, what do you do with it? If you’re stuck with...
Blogging, Customer Stories, Uncategorized
I have a diverse bunch of clients, primarily B2B technology clients, but I do get the occasional manufacturing client (or fitness client, or [insert industry here] client). I love variety. Recently, my manufacturing client sent me an email with this clipping attached,...
Blogging, Content Marketing, Uncategorized
Blogging isn’t dead. If anything, social media channels like Twitter and Facebook – and even LinkedIn – have only provided fuel for the fire, allowing you to distribute your blog posts more broadly. Unfortunately, you haven’t had time to write...
Blogging, Content Marketing, Uncategorized
One of the more disturbing trends in writing are content mills for blog posts and other necessary collateral for content marketing. These companies contract with writers around the globe, pay them pennies per word, tack on a fee, and deliver mediocre (at best) and...
