According to the latest study by the Content Marketing Institute, 60 percent of business-to-business (B2B) companies are ramping up their content marketing spending for 2012. The study also found that:
- 90 percent of B2B companies are using some form of content marketing
- B2B companies will invest 26 percent of their total budgets on content marketing
The changes to Google Panda have made content marketing a necessity, particularly for B2B companies who need real content to get found in search results. Content marketing includes white papers and case studies, two things that are specialties of mine. If your B2B company is looking for a writer who can also research and interview, contact me. Your competition is already spending money on content marketing, so don’t get left behind – or at the bottom of search results.