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Now More than Ever: Know Your Customers

Now More than Ever: Know Your Customers

Today, the Content Marketing Institute and MarketingProfs released the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report, and for anyone who has been paying attention to the world of content marketing, the biggest finding shouldn’t come...

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Stand up, Stand out: How to Create Unique B2B Content

Stand up, Stand out: How to Create Unique B2B Content

I went to Content Marketing World last week - and if you were there and attended Andrew and Pete's session on creating unique content for B2B marketing, "The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats," you most definitely saw me. I'm...

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I Wrote a Book on Content Marketing

I Wrote a Book on Content Marketing

I've been a content marketing writer for a while now - this month, I celebrated seven years going full-time freelance to write white papers, case studies, blog posts, and feature articles. I figured it was time. The Content Marketing Cookbook dives into white papers,...

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5 Content Marketing Resolutions to Conquer 2018

5 Content Marketing Resolutions to Conquer 2018

Welcome to 2018! I'm not terribly sad to leave 2017 behind. I've made New Year's resolutions - and even content marketing resolutions. While my content marketing resolutions are far different from yours (and we won't even talk about my personal resolutions!), if...

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Killing Marketing Review: Make Marketing a Profit Center

Killing Marketing Review: Make Marketing a Profit Center

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit takes everything you know about content marketing and turns it upside down. This Killing Marketing review focuses on how it can transform the marketing department from an afterthought...

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Content Marketing World Takeaways (Very Belated)

Content Marketing World Takeaways (Very Belated)

My blog is like the cobbler's children; all my clients have their white papers, case studies, and blog posts ready to go. Meanwhile, my own blog is waiting for input. Fortunately, I have a bunch of Content Marketing World takeaways to share - and a ton of ideas I...

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Writing a White Paper? Do This First.

Writing a White Paper? Do This First.

You've just been briefed on a new product launch, and you've been tasked with writing a white paper to go with its introduction. Before you start, a few things can help make sure the white paper serves as a good lead generation piece that influences decision-makers....

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Preparing for a Conference? Get Your Content in Order!

Preparing for a Conference? Get Your Content in Order!

I recently attended a very large software conference, and I'm amazed at how the landscape has changed since I first started covering B2B technology. Back in the day, every booth was stocked with conference content: case studies, white papers, and brochures on a rack....

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11 Ways to Completely Sabotage Your Content Marketing

11 Ways to Completely Sabotage Your Content Marketing

Nobody actually wants to sabotage their content marketing efforts. All of the work, the money, and the planning can go down the drain quickly. It doesn't take much, either. I've seen companies destroy their content marketing programs - or at least, a small subset of...

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Why Freelance Writers Won’t Sign Non-Compete Agreements

Why Freelance Writers Won’t Sign Non-Compete Agreements

When I wrote about the three critical documents you need to work with a freelance writer, I never dreamed of a company that would want a freelancer to sign a non-compete agreement. But very recently, a prospective client sent over a non-compete agreement disguised as...

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