Blog

Six Questions to ask Before You Commission a White Paper

Six Questions to ask Before You Commission a White Paper

White papers still matter. They may not be called white papers anymore, and they may take different formats. However, they're still white papers: a problem that your ideal customer has, how they've historically solved it (and struggled), where the technology landscape...

read more
5 Ways to Have Fun with B2B Content Marketing

5 Ways to Have Fun with B2B Content Marketing

B2B content marketing has an undeserved bad reputation. Too many people, including content marketers, think it’s boring. Marginally interesting case studies, sleep-inducing white papers, blog posts written for SEO purposes – yawn.   They couldn’t be further from the...

read more
How Yoga Improves Content Marketing Strategy

How Yoga Improves Content Marketing Strategy

Karoun Charkoudian, a former yoga studio owner, once was the featured speaker at a breakfast meeting I attended. And as I learned that morning, yoga and content marketing strategy - yes, even B2B content marketing strategy - have a lot in common. (Maybe that's why...

read more
Why B2B Writing Experience Matters

Why B2B Writing Experience Matters

Whether you manage projects for a content marketing agency or your in-house marketing team, you've likely battled a massive wave of content that threatens to crest over you. If you're crunched for time, you might hire a writer – any writer – that can string together...

read more
B2B Technology Marketing Challenges Revealed in CMI Study

B2B Technology Marketing Challenges Revealed in CMI Study

The B2B technology buyer’s journey can best be described as a windy, twisting road up a steep mountain, and B2B technology marketing organizations see a lot of unique challenges as a result. The B2B buyer isn’t just one person; often, it’s a conglomeration of end...

read more
6 Reasons to Love Long-Form Content Again

6 Reasons to Love Long-Form Content Again

Lately, it seems like short-form and interactive content gets all the love. White papers, case studies, and long-form blog posts get pushed to the side in favor of infographics, video snippets, and social media posts. That's not to say these aren't important pieces of...

read more
The Best Content Marketing Conferences for 2019

The Best Content Marketing Conferences for 2019

Content marketing seems like it's constantly evolving. Just a few short years ago, we were all about white papers in the most standard format. Now we're using a holistic strategy that encompasses multimedia, interactive content, and more to augment our written...

read more
How to Choose a Content Marketing Agency

How to Choose a Content Marketing Agency

So you've decided to outsource your content to a content marketing agency. You've narrowed it down to a few likely candidates, and they're all whispering sweet nothings into your ear. We know your niche, Acme Agency whispers. Our prices fit your budget, Bravo Agency...

read more