I’m always blown away when I think about how much the Web has changed since I was in college (in the deep, dark 1990s). Back then, there were just a few sites with any authority, so finding the information you needed was pretty easy. Now, there are so many great sites to wade through, and so many bad ones, that you’re left wondering what’s real and what’s false.  Anyone with a few dollars and a computer can slap up information. So, when it comes to information on content marketing, where do you turn?

If you’re reading my blog, you’ve come to a good place to start. But I’m certainly not an expert when it comes to strategy; I’m the one you come to once you have a strategy and are ready for the content creation magic to happen. If you’re looking for information to make you an expert on content marketing, I can direct you to three sites I read often so that I can understand the strategy behind all the words I’m writing:

  1. Content Marketing Institute. If there is just one site you visit for content marketing information and updates, make the Content Marketing Institute it. Authorities like Joe Pulizzi, Robert Rose, Neil Patel, and Jodi Harris share their wisdom in easy-to-digest blog posts on everything from strategy to video and infographics. Plus, you can find out when the next webinars and Twitter chats are, and register for Content Marketing World. [tweetthis twitter_handles=”@cparizo”]If you only read one content marketing site, make it @cmicontent. [/tweetthis]
  2. MarketingProfs. Ann Handley’s the public face of this incredible resource, which covers all aspects of B2B marketing. It features articles, podcasts, paid training options, and information on the amazing B2B Marketing Forum conference. [tweetthis twitter_handles=”@cparizo”]Hit up @marketingprofs for all things B2B marketing.[/tweetthis]
  3. DemandGen Report. You might know these folks as the ones that put on an annual conference at a swanky spa in Scottsdale. But they’re also responsible for a plethora of content that can help shape your lead generation strategy. They delve into marketing technology and data, cover content, and basically are another excellent resource to bookmark. [tweetthis twitter_handles=”@cparizo”]Get your lead gen strategy down with @dg_report[/tweetthis]

There are plenty of other sites out there, but I’ve found that these three are the best places to start when you’re turning marketing knowledge into content marketing expertise.

What are your favorite sites?