One of the more disturbing trends in writing are content mills for blog posts and other necessary collateral for content marketing. These companies contract with writers around the globe, pay them pennies per word, tack on a fee, and deliver mediocre (at best) and barely SEO-friendly content to their clients.
Companies tempted to cut corners and save a buck gravitate toward these mills, particularly for blog posts or article spinning. But using a content mill can harm them more in the long run. Here’s why:
- The content is not really SEO-friendly. The content mills will say that the writing will help companies with their SEO results, but it may do the opposite. Google is constantly updating Panda, its top-secret search algorithm. With these updates, poor quality content ends up placing sites at the bottom of rankings, not at the top.
- The content eats away at credibility. If a company is posting poorly written, grammatically incorrect content on their website with no coherent writing style – particularly in their blog – they lose credibility. Most customers may not have the level of sticklerness (yes, I know that’s not quite a word) that I do, but they will notice something is just not right. And for companies who are hoping their content marketing strategy, complete with blog posts, will boost their credibility, it has the opposite effect.
- The content is a waste of time and money. Companies may think that spending $10 for a blog post is a great deal. They’re wrong. By the time you get the post revised (and you may have to do a lot of it yourself if the writer’s English isn’t great), you’ll have spent a lot more than $10 on your time and sanity – time that could be spent running your business.
And these are just the perils for blogs! Instead of setting up an account with a content mill, outsource to someone who can also advise you on the best way to blog for your business. Look for someone who:
- Has experience blogging for more than just herself
- Can create an editorial calendar
- Can come up with a unique slant for your posts
- Won’t “scrape” content from other websites
Not only will you truly boost your SEO rankings by having fresh content on your site, you’ll also transform your blog into a valuable resource that customers and prospects will visit repeatedly. They’ll view you as an authority on the subject, whether you’re a custom car audio installer or a B2B software company.