Like a good running shoe, white papers help your company hit its content marketing stride. And just like running shoes, they come in three different types:
The Stability Paper. Stability papers are backgrounders on the technology your company sells. They detail the features, benefits, and information on your products and services and are content marketing stalwarts.
The Cushioning Paper. Your customers are coming to blows with problems in their organizations. These papers take that burning problem and introduce an innovative solution – your product or service.
The Neutral Paper. Light of foot, these papers are easy to digest numbered lists: reasons why a cloud-based firewall is the next level of security, or ten things you can do with integrated CRM and Quickbooks.
Learn how I can help you stay on pace with your white papers.
What People Are Saying
CFP, Fairway Financial, LLC
Overseer, Nazarene Israel
Founder & Director, Conca Sport & Fitness
She was very up-front with me about both what she did and did not understand about software development, and asked all the right questions throughout the project to ensure that the right message was presented for my potential clients. I would not hesitate to recommend Christine to anyone.”
Principal, Alloy Code
Principal, Trace Media
Working with her has lightened my load considerably. I can trust Christine to come up with the right words to communicate with my clients and prospects.”
Owner, Silver Screen Design
I was looking for a ’80/20′ editing job to make sure there were no obvious errors, but was not interested in large changes or perfection, and she took this direction in stride. I would not hesitate to work with Christine again!”
Principal Data Protection Specialist, Red Wire Services, LLC
Our last project was Service Descriptions, which can get a little technical. She did a great job understanding and translating what we need for our customers to learn about our services.”
Director of Marketing, Integration Partners
The white paper she wrote for us was creative, expressed her subject expertise, and was delivered on time. She is always on our list of writers to work with, and I am delighted to recommend her!”
Director, New Business Development, StratComm, Inc.
This is why we had to have Christine do the writing for our website. The design was handled, but we needed copy that was going to match our personalities and the light and fun vibe we were looking to give.
Christine got it right on the first try, with next to no revisions, and we are constantly complimented on the work she did for us. Christine is our go-to copywriter not only for our own needs, but also for those of our clients.”
Graphic Designer, Business Betties
CEO, eTeam, Inc.
She was very prompt with her communication, direct, and organized. An absolute pleasure to work with, and I have referred her many times, that of which I will continue to do so. Thanks Christine for your great work!”
Owner/Producer, Mosaic in Motion
Copyeditors are among the pickiest for correct language. Christine fulfills both these requirements. She returns the work on time, even when it’s delivered late.”
Christine asks the right questions to better understand each assignment and delivers a comprehensive and thoughtful product. She is a pleasure to work with.”
Account Director, Furia Rubel Communications, Inc.
Working with Christine was easy and fun. She asked all the right questions to get inside my head and figure out what needed to be included, finished early and put together a piece that I was beyond pleased with. I would recommend her for any writing assignment.”
UI Designer, Mad*Pow
Gina F. Rubel, Esq.
President/CEO, Furia Rubel Communications, Inc.