Blog

5 Content Marketing Resolutions to Conquer 2018

Welcome to 2018! I'm not terribly sad to leave 2017 behind. I've made New Year's resolutions - and even content marketing resolutions. While my content marketing resolutions are far different from yours (and we won't even talk about my personal resolutions!), if...

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Killing Marketing Review: Make Marketing a Profit Center

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit takes everything you know about content marketing and turns it upside down. This Killing Marketing review focuses on how it can transform the marketing department from an afterthought...

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Content Marketing World Takeaways (Very Belated)

My blog is like the cobbler's children; all my clients have their white papers, case studies, and blog posts ready to go. Meanwhile, my own blog is waiting for input. Fortunately, I have a bunch of Content Marketing World takeaways to share - and a ton of ideas I...

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Writing a White Paper? Do This First.

You've just been briefed on a new product launch, and you've been tasked with writing a white paper to go with its introduction. Before you start, a few things can help make sure the white paper serves as a good lead generation piece that influences decision-makers....

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Preparing for a Conference? Get Your Content in Order!

I recently attended a very large software conference, and I'm amazed at how the landscape has changed since I first started covering B2B technology. Back in the day, every booth was stocked with conference content: case studies, white papers, and brochures on a rack....

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11 Ways to Completely Sabotage Your Content Marketing

Nobody actually wants to sabotage their content marketing efforts. All of the work, the money, and the planning can go down the drain quickly. It doesn't take much, either. I've seen companies destroy their content marketing programs - or at least, a small subset of...

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Why Freelancer Writers Won’t Sign Non-Compete Agreements

When I wrote about the three critical documents you need to work with a freelance writer, I never dreamed of a company that would want a freelancer to sign a non-compete agreement. But very recently, a prospective client sent over a non-compete agreement disguised as...

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5 Things Your CMO Wishes You Knew About Content Marketing

Content marketing initiatives often start in the marketing department, but the CMO is just as invested as the marketing directors. It's the CMO's title on the line. She has to go to the C-suite to get budget, show them what's happening in the marketing department, and...

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How to Survive 3 Content Marketing Setbacks

Every marketer has experienced content marketing setbacks. Maybe it's a budget cut that results in a loss of staff, or a legal department that drags its feet approving freelancer contracts. It could be that content isn't attracting leads as planned. Any number of...

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