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11 Ways to Completely Sabotage Your Content Marketing

Nobody actually wants to sabotage their content marketing efforts. All of the work, the money, and the planning can go down the drain quickly. It doesn't take much, either. I've seen companies destroy their content marketing programs - or at least, a small subset of...

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Why Freelancer Writers Won’t Sign Non-Compete Agreements

When I wrote about the three critical documents you need to work with a freelance writer, I never dreamed of a company that would want a freelancer to sign a non-compete agreement. But very recently, a prospective client sent over a non-compete agreement disguised as...

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5 Things Your CMO Wishes You Knew About Content Marketing

Content marketing initiatives often start in the marketing department, but the CMO is just as invested as the marketing directors. It's the CMO's title on the line. She has to go to the C-suite to get budget, show them what's happening in the marketing department, and...

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How to Survive 3 Content Marketing Setbacks

Every marketer has experienced content marketing setbacks. Maybe it's a budget cut that results in a loss of staff, or a legal department that drags its feet approving freelancer contracts. It could be that content isn't attracting leads as planned. Any number of...

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The Top 10 Content Marketing Blog Posts from 2016

A lot happened on this blog in 2016. I wrote a lot of content marketing blog posts, ranging from segmentation to hiring freelance writers. Along the way, I talked about strategy and specific pieces of content that boost content marketing campaigns. Here are the...

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7 Ways to Slice Your Leftover White Paper Material

Happy Thanksgiving! One of the things I've heard a lot in content marketing is that no piece of content exists by itself, much like a Thanksgiving turkey. Sure, you have the tasty white paper (meal), but then, what do you do with it? If you're stuck with leftover...

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The 10 Best Pieces of Content Marketing Advice from MPB2B

I spent the better part of last week in Southie (South Boston) at the MPB2B - MarketingProfs 2016 B2B Marketing Forum getting content marketing advice from the experts. I rubbed elbows with Joe Pulizzi, Michael Brenner, and Matt Heinz. Heidi Cohen asked me if I liked...

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